Why sponsor
Five days of brand presence at Bahrain's only luxury fragrance and beauty event
Stand out at Scent Arabia
Scent Arabia is co-located with Jewellery Arabia at Exhibition World Bahrain, placing your sponsorship inside a combined event that draws over 56,000 visitors across the full venue over five days. Under the patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister of the Kingdom of Bahrain and supported by the Bahrain Tourism and Exhibitions Authority, the event carries institutional prestige and delivers a fragrance-dedicated audience found nowhere else in the Kingdom.
Sponsorship at Scent Arabia delivers brand visibility with a fragrance-focused audience, backed by 22 million digital impressions and $2.53 million in PR value generated across the co-located events in 2025.
56,000+
Visitors across the venue
$2.53M
PR value generated
22M+
Digital impressions
3.4M+
Instagram users reached
The audience you will reach
65% of Scent Arabia visitors spend between $100 and $1,000 specifically on fragrance products. 69% are female. These are buyers who arrive with a clear purchase intention in the fragrance category and the co-location with Jewellery Arabia means they are already in a luxury spending mindset when they walk into Hall 2.
The reach your sponsorship delivers
The 2025 edition generated $2.53 million in PR value, reached 22 million people through digital marketing, attracted 3.4 million users through Instagram, delivered 2 million email invitations, and drove 9,000 mobile app downloads. As a sponsor, your brand is integrated into that campaign from confirmation through to post-event reporting. You benefit from the event’s media reach in the months leading up to November and from the coverage it generates after the five days.
What the data shows
The 2025 Post-Show Report contains the full picture: visitor demographics, product category interests, spending behaviour, and marketing reach. Download it to understand the audience your sponsorship investment will access.
