Your customers are already in the building
Sell directly to nearly sixty thousand visitors across five days. Fragrance, beauty, cosmetics, skincare, hair care, and bodycare. 24-28 November 2026, Exhibition World Bahrain.
The Event
Scent Arabia is the fragrance and beauty event of the year, held at Exhibition World Bahrain alongside Jewellery Arabia. Now in its fourth edition, the 2026 show expands into cosmetics, skincare, hair care, and bodycare for the first time.
Your customers walk in, experience your products on skin, and buy directly from you at full margin. Five days of direct access to nearly sixty thousand high-spending visitors from across the GCC.
The Audience
Nearly sixty thousand visitors across five days. 69% female, 31% male. 74.5% Bahraini, 20.9% Saudi Arabia.
Brides building wedding routines. New homeowners furnishing the atmosphere of a first home. Fragrance enthusiasts who maintain wardrobes across seasons. Beauty buyers who want to test on skin before they commit. Gift buyers choosing for Eid, anniversaries, and housewarmings.
Visitor quality: 4.24/5 exhibitors rate the audience as high quality.
The 2026 edition is open. Stand sizes and pricing are designed for every brand type, from heritage houses to first-time exhibitors.
The team responds within 48 hours with a tailored proposal.
Why exhibit at Scent Arabia?
- Sell directly to nearly 60,000 visitors: Three co-located events, one registration. Your customers walk in and buy from you at full margin.
- Access the GCC's highest-value fragrance market: $3-4.2 billion and growing. Per-capita consumption at 30x the global average.
- Test the market in five days: Direct consumer feedback on your products, pricing, and brand. You leave with revenue and real data.
- The 2026 expansion means more visitors past your stand: Cosmetics, skincare, hair care, and bodycare join for the first time. More categories, more traffic, more reasons to stop.
98%
Of exhibitors rate the event as important
94%
Rate visitor quality as high
91%
Visitors likely to return
57
(industry average: 13.1)
Scent Arabia runs alongside Jewellery Arabia and Cityscape Bahrain. One building. Nearly sixty thousand visitors. Your exhibitor enquiry covers Scent Arabia. Visitors register once for all three events.
The Products
Perfumes
Local and international niche perfume brands.
Oud & Bakhoor
Rich Arabian scents of oud and bukhoor.
Home Fragrance
Candles, room sprays, diffusers.
Cosmetics
New for 2026
A range of local, international, and niche beauty brands.
Hair Care
New for 2026
Advanced niche solutions for healthy, radiant skin.
Bodycare
New for 2026
Luxurious niche products for hydration and wellness.
Awards & Accolades
Co-located with
