Why Exhibit
56,000 visitors. Bahrain's only luxury fragrance and beauty event. Five days.
Scent Arabia is the Kingdom of Bahrain's first and only luxury fragrance and beauty exhibition, co-located with Jewellery Arabia at Exhibition World Bahrain. Taking place 24 to 28 November 2026 in Hall 2, under the patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister of the Kingdom of Bahrain, the event brings together 50+ fragrance exhibitors with more than 56,000 visitors shared across the full venue.
Exhibiting at Scent Arabia places your brand in front of an audience that arrives already in a luxury purchasing mindset, having also come to explore Jewellery Arabia. The co-location is a structural commercial advantage.
91%
Likely to
exhibit again
4th
Edition in
2026
56,000+
Visitors across the
venue
98%
Exhibitors rate SA important
The audience that matters
65% of visitors spend between $100 and $1,000 on fragrance products at the event. 69% are female. Saudi Arabia represents 20.9% of visitors, with audiences from Bahrain, Kuwait, the UAE, and across the GCC. Product interests span luxury perfumes for her and for him, oud and Arabic perfumes, home fragrances, bukhour, candles and beauty products.
98% of exhibitors rate Scent Arabia as an important platform for their business. 94% rate visitor quality as high. 91% are likely to exhibit again in 2026. The exhibitor NPS of 57 sits well above both the company standard of 32.8 and the industry standard of 13.1.
What the numbers say
The Scent Arabia exhibitor NPS of 57 sits significantly above both the company benchmark of 32.8 and the industry benchmark of 13.1. It is not a figure that comes from passive satisfaction. It comes from brands that measured their return on participation and chose to come back.
What you can showcase
Perfume & Fragrances
- Luxury perfumes and fragrances
- Oud and Arabic perfumes and more
Home Fragrances
- Home fragrances
- Bukhour
- Candles and more
Skincare
- Moisturizers
- Serums
- Cleansers
- Treatments for various skin types and more
Haircare
- Haircare
- Shampoos
- Conditioners
- Hair masks
- Styling products
- Treatments for hair health and more
Body-care
- Body lotions
- Scrubs
- Oils
- Treatments for hydration, nourishment and more
Beauty Products
- Makeup
- Brushes
- Applicators
- Other beauty tools and more
What exhibitors say
"We've been exhibiting at Scent Arabia since the very first edition, and it has been a key platform for showcasing our brand and connecting with the right audience."
Yathrib, Junaid Perfumes
"We have been exhibiting at Scent Arabia for the past 4 years and continue to come back because of the quality of visitors and the opportunity to connect with new customers"
Abdullah, Atyab Al Shaikh
The full picture
Download the full audience picture
The 2025 Post-Show Report contains the full breakdown of visitor demographics, spending behaviour, product category interests, exhibitor satisfaction data, and marketing reach. Download it to build the internal commercial case for exhibiting at Scent Arabia 2026.
Awards & Accolades
Co-located with
